"Sex sells" Is The Biggest Lie Your Ad Agency Keeps Selling You

David Ogilvy didn't believe in the idea that sex sells. He didn't believe in it, because his wealth of advertising knowledge, data, analysis and research had taught him that it just isn't true. In his book Ogilvy on Advertising, he spoke about the problem of using breasts to sell products that had nothing to do with breasts.

From our column on Inc.com